Los Angeles-based designer Lourdes Chavez began making beautiful clothing after her
graduation from The Fashion Institute of Design and Merchandising specializing in
couture design. She will present her Fall/Winter, 2012 Collection at the 54th Annual
Linly Heflin Scholarship Luncheon and Fashion Show at the Sheraton Birmingham Hotel
Ballroom on Thursday, September 27, 2012.
Ms. Chavez was born and meant to be a designer but is equally a talented pattern
maker which serves to enhance her entire process. Her career began with two
prestigious houses in Los Angeles but her true talent and creativity blossomed when
she opened her own house in December of 1997. She has been creating amazing
designs with each collection and developed into a world class designer who has been
honored with numerous awards. She hand sketches each item with her clients comfort
and appearance in mind and has a clear focus on future trends while keeping her styling
and taste current but ultimately classic and timeless. Ms. Chavez plans to present
dynamite feminine cocktail suits, beautiful evening dresses and special occasion gowns
to the Birmingham audience in the Sheraton Ballroom.
The September event will start at noon. Tickets are $50.00 and available by calling the
Linly Heflin office at 205.871.8171. Fashion Show producer Megan LaRussa is planning
a new and exciting show sure to please a full house. Miss Alabama 1994, Amie Beth
Shaver will serve as emcee for the event. Lourdes Chavez is introduced through well
known clothier Gus Mayer, a longtime sponsor and partner of the Linly Heflin Unit.
The long running Scholarship Luncheon and Fashion Show continues to be the primary
fundraiser for its scholarship program which benefits women seeking higher education
in Alabama. The Linly Heflin Unit’s motto, “Educate a woman and you educate a family”
is at the core of the service organization founded in 1919. In recent years over three
thousand four year scholarships totaling more than two million dollars have been
awarded to deserving women attending state colleges and universities. For more
information go to the website at www.linlyheflin.org.